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Headquartered outside of Boston, MA and founded in 2001, Vestmark is a leading provider of portfolio management/trading solutions and outsourced services for financial institutions and their advisors, enabling them to efficiently manage and trade customized client portfolios through an innovative SaaS platform. Supporting over $1 trillion in assets and 4 million accounts, Vestmark is a trusted partner to some of the largest and most respected wealth management firms.

Lonnie Macdonald

Chief Marketing Officer

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Technology Providers: Chief Marketing Officer of the Year
Lonnie Macdonald, Chief Marketing Officer, Vestmark
Lon was instrumental in Vestmark’s redirection from an engineering-centered organization to a client-focused one, best demonstrated by the acquisition of Adhesion Wealth, enabling the firm to establish a foothold in the growing RIA marketplace and bring capabilities to enterprise market segments. Lon led the initiative to revamp Vestmark’s and Adhesion Wealth’s websites to better reflect the company’s customer-centric branding efforts and better speak about how Vestmark/Adhesion can help solve business challenges. “We are in the software business, and also in the people business…our websites have been completely redesigned to speak that language and demonstrate that understanding,” Lon said.

Heeren Pathak

Chief Technology Officer

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Technology Providers: Chief Technology Officer of the Year
Heeren Pathak, Chief Technology Officer, Vestmark
Heeren was awarded a patent for enhancements to trade processing enabling clients to efficiently rotate, route, and track all trades, at scale. The enhancements will improve trade order automation, eliminate manual workflows, ensuring regular rotations of account trades, reducing resources required, and ensuring adherence to best execution. Heeren oversaw innovations to VestmarkONE creating opportunities for client cost, resource, time savings. These include portfolio construction/management/rebalancing workflows, saving time for firms/advisors (ability to better pinpoint accounts/models needing rebalance/trades), improving delivery of sophisticated portfolio strategies (enhanced options capabilities), and new tools for recon and surveillance that create time savings for home office teams.

John Lunny

Chief Executive Officer

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Technology Providers: Unified (all-in-one) Systems
The VestmarkONE® platform solution enables wealth management organizations to deliver advice by simplifying and scaling the construction and management of highly-tailored, tax-efficient portfolios – from profiling risk tolerance , generating proposals, onboarding clients, managing and monitoring portfolios, to reporting and reviewing performance and results. Key new initiatives were aimed at delivering advice in a more scalable, efficient and tailored way, to facilitate better investor outcomes:

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About the Initiative

Guided Income Solutions℠ (GIS) is a turnkey, bucketed investment solution designed to deliver steady and tailored cash flows to clients planning for retirement. The bucketed investing framework provides an intuitive approach to converting clients’ nest eggs into an automatic income replacement based on their personal financial goals; the buckets automatically rebalance to systematically reduce risk and accommodate investors’ needs. GIS provides an alternative to annuities; delivering an investment approach that is flexible, liquid, and cost-effective.

GIS aims to transform and enhance current retirement income solutions, to: