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Thrivent Advisor Network (TAN) is a new hybrid RIA platform created especially for advisors who value independence yet crave a strong sense of community, shared values and support. TAN builds on the heritage of our parent company Thrivent, a holistic financial services organization that for over a century has been helping people build their financial futures and live lives full of meaning and gratitude. TAN bolsters Thrivent’s long-term commitment to support purpose-driven independent advisors by enabling them to help their clients make sound financial choices guided by their faith, values and priorities.

Luke Winskowski

Head of Thrivent Advisor Network

Award Category
Non-Custodial RIA Support Platforms

Thrivent Advisor Network

Thrivent Advisor Network (TAN) was created by Thrivent, a more than 100-year-old Fortune 500 company serving over 2 million people, in response to the market demand for less conflicted fiduciary-driven advice. TAN is a new RIA platform representing a unique opportunity for independent advisors seeking the freedom of owning their own practice, but still looking for the human connection and support that comes with being part of a community of like-minded professionals with shared values. TAN is positioned to serve as a significant partner to independent advisors looking to expand their capabilities, boost their brand visibility, and amplify their voice. TAN’s independent advisors have the option of affiliating with an independent broker-dealer, but are not required to do so.
TAN Welcomes Purpose-Driven Advisors
Learn how TAN’s hybrid RIA model combines independence with a strong community and shared values.


49 Financial Furthers Growth Goals With TAN
Hear why 49 Financial CEO Travis Penfield chose TAN based on alignment of shared values.
Choosing Technology to Fuel Growth
When evaluating an investment in tech, be sure to consider how it enables growth.