TD Ameritrade Institutional empowers more than 7,000 independent registered investment advisors to transform the lives of their clients. It provides powerful technology and resources that help simplify running a business and let advisors spend more time doing what matters most — serving their clients. Through meaningful innovation, steadfast advocacy, and unwavering service, TD Ameritrade Institutional supports RIAs as they build businesses that positively impact their clients and communities.
In more than a decade of steadfast RIA advocacy, TD Ameritrade Institutional was seldom more active than in the past year. We again showed industry leadership as Washington delivered a series of new rules: the SEC’s Reg BI and first-ever interpretation of adviser standards; the SEC’s update of the 1961 Advertising Rule; and, from Congress, SECURE Act retirement-plan reforms and record-breaking CARES Act relief legislation. We responded by hosting a series of live, educational webcasts, published a guidebook to the SEC rules, and rallied RIAs to lobby Congress on a key tax provision. We stepped up to keep advisers informed on important developments, gathered the views and concerns of advisers, and used our bully pulpit to make their collective voice heard among policymakers.
There is plenty research in the marketplace about “elite” advisory firms, that may help us understand what already large, successful firms are doing, but it offers limited insights for the many firms earlier in their development cycle. Advisory firms of all sizes need access to information and inspiration, specifically from their peers, to understand how to continue their firm’s journey successfully. This project, which produced two research papers, encompassed a deep-dive analysis of over 10 years of FA Insight’s industry data and consulting expertise to define the Dimensions of Standout Performance. We also explored the contributing factors within each dimension that, when combined, create the optimal conditions for scale, superior revenue growth and profitability that enable firms to stand out at any stage of development.
It’s not easy to replace a legend, but Veo One represents a significant upgrade from the innovative and popular Veo Open Access. A next-generation custody platform, Veo One consolidates an advisor’s many technology tools into one fully-integrated, single-sign-on workspace. In the past year, we’ve added 11 deep Veo One integrations with third-party providers for a total of 35 (distinct from nearly 150 legacy-Veo integrations.) We’ve introduced several new features and functionality that deliver meaningful innovation and greater efficiency for advisors. We delivered numerous enhancements, including faster overall platform-performance; access to the AI-powered Virtual Agent for 24/7 service support; screen-sharing capabilities with clients, co-workers and our service teams; access to Lending Market Center’s menu of margin and collateral-backed loans; and fully digital new-account opening.
Model Market Center is an award-winning, digital supermarket for professional-grade investment portfolios. Launched in 2017, Model Market Center gives advisers access to models built by leading third-party money managers at no cost and without the drawbacks that can come with traditional investment outsourcing solutions. Through a seamless integration with iRebal, TD Ameritrade Institutional’s award-winning investment management platform, advisors can select, blend and customize models and then put them to work in client portfolios. In September 2019, we more than doubled the scope of Model Market Center by introducing dozens of models from independent investment strategists and on-boarding additional strategies and fund managers. We also enhanced the platform with the FinMason Model Impact Tool, which helps advisors analyze the potential impact of model strategies on portfolios.