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Innovator ETFs® – creator of the world’s first Defined Outcome ETFs, the first ETFs to provide investors with built-in buffers and exposure to the growth of the equity markets, to a cap, in a tax-efficient vehicle. Our goal is to bring revolutionary exchange-traded funds (ETFs) that change the investing landscape and bring more certainty to the financial planning process. Leading the Defined Outcome ETF Revolution.

Bruce Bond

CEO

Award Category
Asset Managers: ETFs
Initiative
Innovator Defined Outcome Buffer ETF Family Expansion
The Buffer ETFs™ are part of Innovator’s category-creating Defined Outcome ETF™ family – the first group of ETFs designed to provide investors exposure to the growth of equity markets, to a cap, with built-in buffers against losses of -9%, -15% or -30%, in a tax-efficient vehicle over a one year outcome period. In the past year, Innovator has significantly grown its revolutionary Defined Outcome Buffer ETFs™ suite, expanding from 12 ETFs to 46 with nearly $3B AUM at the time of submission. This includes completing monthly issuance of 3 Buffer ETFs™ on the S&P 500 and commencing quarterly issuance of Power Buffer ETFs™ on MSCI EAFE, MSCI Emerging Markets, Russell 2000 (U.S. small-caps) and Nasdaq 100 (tech, growth). Advisor demand for the Defined Outcome ETFs™ was very robust through the ups and downs of the past year as equities hit record highs before the coronavirus correction and resultant rally, with inflows of over $500M to the suite in March alone as investors sought risk management solutions they could understand and did what they said they would do.

John Southard

CFA, Chief Investment Officer

Award Category
Asset Managers: New Product Development
Initiative
Pioneering and Leading a New ETF Category with Defined Outcome Buffer ETFs
The Buffer ETFs™ are part of Innovator’s category-creating Defined Outcome ETF™ family – the first group of ETFs designed to provide investors exposure to the growth of equity markets, to a cap, with built-in buffers against losses of -9%, -15% or -30%, in a tax-efficient vehicle over a one year outcome period. In the past year, Innovator has significantly grown its revolutionary Defined Outcome Buffer ETFs™ suite, expanding from 12 ETFs to 46 with nearly $3B AUM at the time of submission. This includes completing monthly issuance of 3 Buffer ETFs™ on the S&P 500 and commencing quarterly issuance of Power Buffer ETFs™ on MSCI EAFE, MSCI Emerging Markets, Russell 2000 (U.S. small-caps) and Nasdaq 100 (tech, growth). Advisor demand for the Defined Outcome ETFs™ was very robust through the ups and downs of the past year as equities hit record highs before the coronavirus correction and resultant rally, with inflows of over $500M to the suite in March alone as investors sought risk management solutions they could understand and did what they said they would do.
Resources
Webcast
Secret Sauce to Addressing Market Volatility
World’s first Defined Outcome ETFsTM to provide investors S&P 500, Russell 2000, NASDAQ 100, MSCI EAFE, and MSCI Emerging Market Index performance (to a cap) and defined downside buffers.
VIDEO
Introduction to Defined Outcome ETFs™
Learn to reduce downside risk thru a built-in buffer and maintain the upside potential of the market.
Insight
Election 2020 Uncertainty

Leading the Defined Outcome ETF Revolution™
Investing involves risk. Principal loss is possible. All rights reserved. Innovator ETFs are distributed by Foreside Fund Services, LLC.
Innovator ETFs®, Defined Outcome ETF™, Buffer ETF™, Enhanced ETF™, Define Your Future™, and other service marks and trademarks related to these marks are the exclusive property of Innovator Capital Management, LLC.

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