Headquartered in Holbrook, N.Y., American Portfolios Financial Services, Inc. (APFS) is a full-service, independent broker/dealer and member firm of FINRA and SIPC, offering a complete range of financial services, including personal financial and retirement planning, securities trading, mutual funds, access to investment research, long-term care planning, insurance products and tax-free investing. Fee-based asset management is offered through its sister subsidiary, American Portfolios Advisors, Inc., (APA), an SEC Registered Investment Advisor. Both entities, along with technology entity American Portfolios Advisory Solutions, LLC, collectively reside under the legal entity American Portfolios Holdings, Inc. (APH). Full-service securities brokerage is available through a clearing firm relationship with Pershing, LLC, a BNY Mellon firm, the securities of which are held on a fully disclosed basis. The company currently supports 852 independent investment professionals—inclusive of registered assistants—and more than 375 non-registered associates, located in 397 branch locations throughout the nation.
Lon T. Dolber
Chief Administrative Officer
Executive Vice President of Technology Strategy
Considered a thought leader in the area of broker/dealer technology, Barua has worked extensively in North America, Europe and India. He has extensive experience in the design, development and implementation of delivery models for financial services out-sourcing. His technical expertise includes portfolio accounting; portfolio optimization technologies; performance and risk measurement; regression analysis and research; trading systems design; and dynamic hedging model implementation. Barua joined AP’s board of directors in 2016, and officially joined the firm in 2017. He holds an engineering degree in electronics and telecommunications engineering from Guwahati University in India, as well as a master’s degree in international business from Boston University.
The American Portfolios (AP) investor-facing brochure is a tool used by the firm’s affiliated financial advisors to instruct their clients about the relationship they have with their independent broker/dealer. It explains how AP functions and highlights its core values.
AP is not a “one size fits all” firm. To support the diverse needs of its investment professionals, as both a full-service independent broker/dealer and Registered Investment Advisor, a widely-used choice of financial products and programs are made available for affiliated colleagues to offer their clients. Showcasing a catalog of company-issued content, this site provides an overview for financial advisors.
AP’s FREE blog is the digital counterpart to the independent broker/dealer’s bi-annual corporate magazine. FREE features articles on practice management; markets and investments; industry trends; work/life balance; and technology from the firm’s thought leaders who gear content toward keeping financial advisors current on themes occurring within the industry.